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The rich velvet hue of the sapphire has been sought after for thousands of years. Although this fascinating gemstone comes in every hue of the color spectrum except red, most people associated sapphires with a midnight blue color. The sapphire is considered the official birthstone for the month of September by the National Association of Jewelers of 1912. One of the hardest gemstones in the world, the sapphire is a form of corundum which is one of the hardest minerals on the earth.

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Joolwe.com likes to keep members of our community up to date on jewelry designers, industry news and people who look at jewelry as an important part of their everyday lives. We would like to introduce you to Diane Danielson, founder of www.womensdish.com. Her website focuses on women’s issues such as career advice, finances, fashion and social media.

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October marks the beginning of fall in the United States. The trees begin to change color and the air becomes crisper. It is a season of change and it should come as no surprise that this month’s birthstone is somewhat of a chameleon. October’s birthstone is the opal and it treats the eye to an explosion of glistening colors.

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You may or may not have heard of Claire Vessot, but you have probably admired some of her award-winning work. Claire is one of the most sought after Canadian jewelry designers and the artist behind ELLE jewelry. Her ELLE designs have been described as sophisticated, contemporary, cutting-edge and timeless. The sleek jewelry can be seen on women who share an appreciation for a unique mix of trendsetting yet classically beautiful jewelry. Yves St. Laurent once said, “Fashion fades, style is eternal.” Never before has a quote been able to capture the essence of a jewelry line. One thing becomes certain when you are looking at the elegant ELLE collection;  its designer, Vessot, truly understands what women want. Claire’s passion for jewelry has taken what was once a vision and turned it into a reality. After viewing some of her designs, one begins to wonder, “Who is the woman behind ELLE jewelry?”

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In the face of an economic downturn, Joolwe.com online jewelry store is announcing its Jewelry Loyalty Reward Program. The national economy has forced many people to watch what they spend more closely and some retailers are finding alternative methods to show customer appreciation.

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The holidays are just around the corner and one Dallas-based online jewelry store is honoring five women who touch the lives of those around them through their selfless actions. Joolwe.com online jewelry store wants to discover and recognize the hard work that some women do all year, and they’re getting the public involved.
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As many women know getting ready for a date can be an exhilarating and sometimes nail-biting experience. You find yourself constantly asking yourself a million questions like, “What should I wear?” , “What image do I want to project?”, “Do I look sophisticated?” and  ”Is this too much?” Wouldn’t it be great if we all had a personal stylist to tell us what works and what doesn’t on any given occasion? Well, we all don’t have that luxury. However, there are some simple rules that you can follow that will have you looking sophisticated and sleek no matter what the occasion.

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The beauty of the topaz has been admired for centuries. Although the most commonly found color is yellow; this gorgeous gemstone also comes in shades of golden-brown, blue, light blue, red, pink, colorless and green. It is a very hard gemstone, ranking an 8 on the Moh’s scale of hardness and making it a perfect gemstone for everyday wear.

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Joolwe.com likes to keep members of our community up to date on jewelry and fashion trends. Straight from the Hong Kong Jewelry Show, we got our hands on some inside information that has the jewelry industry buzzing. The Hong Kong International Jewelry Show is Asia’s largest exhibit where jewelry designers and retailers flock to show off or get their hands on the latest jewelry designs. The global jewelry industry is a multi-billion dollar industry and retailers spend thousands, and sometimes millions, of dollars buying new merchandise for their stores from this fabulous exhibition. The Honk Kong show not only displays a designer’s latest creations, but patrons are also treated to jewelry fashion shows as well as educational seminars.

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Joolwe.com would like to congratulate our Joolwe Selfless Woman Jewelry Award winners Juanita Butler, Dr. Rachel Ruotolo, Lana Noone, Whitney Johnson and Roberta Hershon. We received so many emails from the public telling us the heartwarming stories of women who dedicate their lives to helping others.

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