User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 

Have you ever looked at a picture of a piece of jewelry online and thought “this is absolutely gorgeous”, ordered it and then wished you had never even visited the site in the first place? It’s happened to all of us. We get deceived into purchasing an item based on an absurdly photoshoped picture that, if you had paid close attention to it, looked more like a cartoon drawing. It’s no different than the pictures of extremely photoshopped celebrities in magazines that look nothing like the pictures taken of them on the street by paparazzi. These photos are designed to sell an illusion. The difference is you are not paying money to look pictures of celebrities but you are spending your hard earned money on the piece of jewelry you’ve just purchased.

  I am sure you have felt that overwhelming feeling of disappointment and, sometimes, anger when you’ve anxiously awaited the arrival of your jewelry only to be disappointed by the way it really looks. What consumers need to start doing is intensely scrutinizing the pictures looking for signs of TMP: too much photoshop. True, part of the art of selling involves displaying the item in its best light. However, some online stores take too much liberty with this.

 A good way to tell if a picture has been photoshopped way too much is to look at the contrasting lines between the jewelry item and the background. If the jewelry has detailing on it, look at the contrasting lines between the base and the designs. If the lines look blurred and splotchy or if looking at the image makes you want to burst into laughter, it’s likely that the picture is a victim of TMP.

 All online jewelry store owners know that when taking pictures of merchandise, lighting is crucial. One change in lighting can turn a dull picture in to a gorgeous one. However, if you have a feeling that the reflections bouncing off of the jewelry item you are looking at do not seem natural, then they probably aren’t. Don’t forget to notice the colors as well. You know what colors emerald, amethyst and ruby are. So, if you looking at a gemstone and you think the color is way off, then the picture is probably a victim of TMP.

 On a serious note, all business owners know that in order to get consumers to shop at your store and keep them coming back you have to maintain their trust. If you go to a site that shows you a picture of an item that has been photoshopped beyond recognition, then they clearly do not view trust as a high priority. Do yourself a favor and take the time to really look at the picture before you decide to purchase an item. Remember that age-old adage….”If something is too good to be true, then it probably is.”

Latest Articles

  • Jewelry Interview with Womensdish.com’s Diane Danielson

    Joolwe.com likes to keep members of our community up to date on jewelry designers, industry news and people who look at jewelry as an important part of their everyday lives. We would like to introduce you to Diane Danielson, founder of www.womensdish.com. Her website focuses on women’s issues such as career advice, finances, fashion and...

  • Jewelry Store Employee Charged with $12 million Theft

    Professional thieves are probably scratching their heads in disbelief while learning of one of the largest jewelry heists ever pulled off by one person. Jacmel Jewelers in Queens, New York discovered that $12 million dollars worth of stolen gold chunks and jewelry was missing from their vault in February of this year. Who had managed to...

  • Summer Jewelry Trends 2009: Must Have Accessories

    Summer is here and I am sure that you have already done away with the sweaters, wool blazers and heavy coats. Now is the time to break out your softer pieces: flowy chiffon, soft cottons and lightweight tunics. Summer is wonderful time for bright colors in clothing and jewelry. Let’s face it, as the weather gets hotter we tend to show...

  • Save $5 on Purchase Over $50 with Google Checkout

    Starting Febuarary 2, 2009 4PM PST, if you use Google Checkout, you can get $5 off your purchase of $50 or more! This valentine promotion is directly from Google, so we are passing the savings to our customers.

  • Valentine’s Day Stories: Anecdotes of Love

    Valentine’s Day is one of the most popular days for marriage proposals. There’s something about February 14th that makes people more inclined to tell their loved ones how much they really mean to them. Gorgeous bouquets of flowers make a woman smile, chocolate and wine arouse one’s sensual energies and the beautiful poems written on the...