Have you ever looked at a picture of a piece of jewelry online and thought “this is absolutely gorgeous”, ordered it and then wished you had never even visited the site in the first place? It’s happened to all of us. We get deceived into purchasing an item based on an absurdly photoshoped picture that, if you had paid close attention to it, looked more like a cartoon drawing. It’s no different than the pictures of extremely photoshopped celebrities in magazines that look nothing like the pictures taken of them on the street by paparazzi. These photos are designed to sell an illusion. The difference is you are not paying money to look pictures of celebrities but you are spending your hard earned money on the piece of jewelry you’ve just purchased.
I am sure you have felt that overwhelming feeling of disappointment and, sometimes, anger when you’ve anxiously awaited the arrival of your jewelry only to be disappointed by the way it really looks. What consumers need to start doing is intensely scrutinizing the pictures looking for signs of TMP: too much photoshop. True, part of the art of selling involves displaying the item in its best light. However, some online stores take too much liberty with this.
A good way to tell if a picture has been photoshopped way too much is to look at the contrasting lines between the jewelry item and the background. If the jewelry has detailing on it, look at the contrasting lines between the base and the designs. If the lines look blurred and splotchy or if looking at the image makes you want to burst into laughter, it’s likely that the picture is a victim of TMP.
All online jewelry store owners know that when taking pictures of merchandise, lighting is crucial. One change in lighting can turn a dull picture in to a gorgeous one. However, if you have a feeling that the reflections bouncing off of the jewelry item you are looking at do not seem natural, then they probably aren’t. Don’t forget to notice the colors as well. You know what colors emerald, amethyst and ruby are. So, if you looking at a gemstone and you think the color is way off, then the picture is probably a victim of TMP.
On a serious note, all business owners know that in order to get consumers to shop at your store and keep them coming back you have to maintain their trust. If you go to a site that shows you a picture of an item that has been photoshopped beyond recognition, then they clearly do not view trust as a high priority. Do yourself a favor and take the time to really look at the picture before you decide to purchase an item. Remember that age-old adage….”If something is too good to be true, then it probably is.”
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