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There’s something special in the air….American Airlines Don’t leave home without it…..American Express A diamond is forever……DeBeers Jewelers is looking for its very own tagline and we would like you to help! Post your clever ideas for a tagline in the comment section. You must include your email when you post your tagline (email will not be displayed). We are accepting entries until we found the perfect tagline for Joolwe. We will announce the winning tagline on in this blog post and winner will be contacted via the provided email address. The winner will received a stunning piece of jewelry from the store under $100 retail value of his/her choice for free!

Latest Articles

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  • The Woman Behind The Design: ELLE Jewelry’s Claire Vessot

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  • Summer Jewelry Trends 2009: Must Have Accessories

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    Aquamarine, which means “water of the sea”, is the March birthstone as named by the American National Association of Jewelers in 1912. These gorgeous gemstones typically have a gorgeous blue hue that is reminiscent of the breathtaking waters in the Caribbean Sea.

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    Silver jewelry is one of the most popular ones. Their noble cold shine attracts with its beauty and mystery.