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Just in time for the holidays, Joolwe.com online jewelry store is gearing up for its second annual Selfless Woman Awards. The Dallas-based online jewelry store is asking the public to help them honor unsung female heroes in our society by nominating a person they feel touch the lives of those around them without asking for anything in return. Anyone can submit a letter telling the story of their nominee and her selfless acts. The online retailer will choose five winners based on merit and invite them to choose any piece of jewelry from a special reward catalog section of the store.

Applicants must submit their nominations before December 6 for the opportunity to have their special hero in the running for a chance to receive a beautiful piece of free jewelry for Christmas. “We guarantee that the winners receive their jewelry before Christmas Eve. The Selfless Woman Awards is not just about giving the gift of jewelry, it’s a wonderful chance for people who help others everyday but whose deeds go unnoticed to have the opportunity to have their time to shine,” says Ryan Cheng, Joolwe.com founder. On , December 14th, the company will choose the winners and announce their names on the company’s website.

Cheng says his company is no stranger to altruistic initiatives, “It’s important for me to help celebrate those in the society who are always giving and jewelry is always a great way to make a person feel special. Making it a community effort is a poignant reminder of the importance for all of us to help one another when we can.” Joolwe.com also sponsors “Shop for a Cause”, a program that donates a portion of the company’s proceeds to participating local and national charities.

Joolwe.com is a unique online jewelry store that just celebrated its two-year anniversary. Cheng says the company is passionate about jewelry, “we are always searching the global marketplace for exquisitely-designed pieces and offer them to our customers at affordable prices.” Joolwe.com has a vast array of necklace, pendants, bracelets, earrings and rings in classic and contemporary styles. One doesn’t have to be a hometown hero to get free jewelry; the company’s Jewelry Loyalty Reward Program gives customers the opportunity to earn free jewelry while shopping at the store. Joolwe.com’s JLR program gives members one reward point for every dollar they send. These points are then redeemable for exclusive discounts or for the purchase of free jewelry from the special reward catalog of the store. Joolwe.com is encouraging everyone to submit their nominee and help give someone in their community an extraordinary Christmas.

 The “Selfless Woman Awards” is an initiative of Joolwe.com.