In the face of an economic downturn, Joolwe.com online jewelry store is announcing its Jewelry Loyalty Reward Program. The national economy has forced many people to watch what they spend more closely and some retailers are finding alternative methods to show customer appreciation.
“We realized that for many families, every dollar counts. That doesn’t mean that people shouldn’t treat themselves for all of their hard work,” said Ryan Cheng, Joolwe.com founder. To help ease the sting of the recession, the company is now giving customers one gold reward point for every dollar they spend. All customers will be able to redeem their reward points for special discount or for the purchase of gorgeous jewelry for free at special catalog section of the company’s online store.
When asked why a company so young is confident enough to launch a program like this, Cheng says “Money is tight for many people but the reality is that people are still shopping and we wanted to say thank you.” The program is designed to provide the customer with as many opportunities to earn the reward points without having to spend a dime. Redeemable gold points can also be earned by contributing to the Joolwe.com community — writing reviews for jewelry you have purchased (3 gold points), subscribing to the company’s newsletter (3 gold points) and submitting approved original jewelry related article or story as a guest blogger (10 gold points). For a limited time, anyone who posts or blogs about the jewelry reward loyalty program will receive 30 gold points to spend in the store. Joolwe.com has selected a vast array of their jewelry to be redeemable for free, with many starting as low as 30 gold points. “This is just the beginning, more ways to earn and redeem your reward points will come soon,” says Cheng.
Incentive programs like these provide shoppers with the promise of getting more for their money and it has proven to work. The recession is forcing many people to realize that their time and money should be spent wisely. The longer work hours, less money and multi-tasking that is plaguing many families has actually helped boost Internet retail sales. In fact, the top 500 online retailers’ sales increased 11.7% to $115.85 billion in 2008 from $103.69 billion in 2007 and Internet Retailer estimates the total retail sales market grew 1.4%. “Right now, I am looking for the best deal for my money and it seems like the Internet retailers are offering that,” says online shopper Ivy Kessie.
The company says it is announcing the launch now so that customers can start shopping for Christmas. There’s no better way to stock up on Christmas and New Year’s gifts than to earn them for free while you are shopping,” says Cheng. At Joolwe.com, shoppers can browse through a wide array of necklaces, pendants, earrings and rings in classic and contemporary styles. The company is passionate about jewelry and scours the global market place for exquisitely designed accessories and offer them to customers at affordable prices. Shoppers can also find the latest news about jewelry and fashion trends through the company blog and monthly newsletter.
Steal This Look: Celebrity Jewelry
Celebrities are everywhere. We see pictures of them on the television, on the internet and in magazines. Even radio personalities talk about how they look, what they are doing and, more importantly what they are wearing. These movie stars and musicians have the money and the access to the best of everything in the world of fashion,...
The Woman Behind The Design: ELLE Jewelry’s Claire Vessot
You may or may not have heard of Claire Vessot, but you have probably admired some of her award-winning work. Claire is one of the most sought after Canadian jewelry designers and the artist behind ELLE jewelry. Her ELLE designs have been described as sophisticated, contemporary, cutting-edge and timeless. The sleek jewelry can be seen...
Summer Jewelry Trends 2009: Must Have Accessories
Summer is here and I am sure that you have already done away with the sweaters, wool blazers and heavy coats. Now is the time to break out your softer pieces: flowy chiffon, soft cottons and lightweight tunics. Summer is wonderful time for bright colors in clothing and jewelry. Let’s face it, as the weather gets hotter we tend to show...
Vintage Jewelry Makes A Comeback
This awards season, the stars walked the red carpet in gorgeous gowns and breathtaking jewelry. Before the Academy Awards was even over, everyone was dishing about Angelina Jolie’s jaw-dropping 115-carat Lorraine Schwartz emerald earrings and matching…are you ready for this…
From the Runway to Real Life: Spring Accessories
Each season fashionistas, celebrities and the social elite flock to New York, Miami, Paris and Milan for fashion week to take catch a glimpse at the latest trends. Everyone wants to know who and what the iconic fashion mavens are wearing. The images are soon uploaded to the internet, splashed across fashion magazines and become the...