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In the face of an economic downturn, Joolwe.com online jewelry store is announcing its Jewelry Loyalty Reward Program. The national economy has forced many people to watch what they spend more closely and some retailers are finding alternative methods to show customer appreciation.

“We realized that for many families, every dollar counts. That doesn’t mean that people shouldn’t treat themselves for all of their hard work,” said Ryan Cheng, Joolwe.com founder. To help ease the sting of the recession, the company is now giving customers one gold reward point for every dollar they spend. All customers will be able to redeem their reward points for special discount or for the purchase of gorgeous jewelry for free at special catalog section of the company’s online store.

 When asked why a company so young is confident enough to launch a program like this, Cheng says “Money is tight for many people but the reality is that people are still shopping and we wanted to say thank you.”  The program is designed to provide the customer with as many opportunities to earn the reward points without having to spend a dime. Redeemable gold points can also be earned by contributing to the Joolwe.com community — writing reviews for jewelry you have purchased (3 gold points), subscribing to the company’s newsletter (3 gold points) and submitting approved original jewelry related article or story as a guest blogger (10 gold points). For a limited time, anyone who posts or blogs about the jewelry reward loyalty program will receive 30 gold points to spend in the store. Joolwe.com has selected a vast array of their jewelry to be redeemable for free, with many starting as low as 30 gold points. “This is just the beginning, more ways to earn and redeem your reward points will come soon,” says Cheng. 

 Incentive programs like these provide shoppers with the promise of getting more for their money and it has proven to work. The recession is forcing many people to realize that their time and money should be spent wisely. The longer work hours, less money and multi-tasking that is plaguing many families has actually helped boost Internet retail sales. In fact, the top 500 online retailers’ sales increased 11.7% to $115.85 billion in 2008 from $103.69 billion in 2007 and Internet Retailer estimates the total retail sales market grew 1.4%. “Right now, I am looking for the best deal for my money and it seems like the Internet retailers are offering that,” says online shopper Ivy Kessie.

 The company says it is announcing the launch now so that customers can start shopping for Christmas. There’s no better way to stock up on Christmas and New Year’s gifts than to earn them for free while you are shopping,” says Cheng. At Joolwe.com, shoppers can browse through a wide array of necklaces, pendants, earrings and rings in classic and contemporary styles. The company is passionate about jewelry and scours the global market place for exquisitely designed accessories and offer them to customers at affordable prices. Shoppers can also find the latest news about jewelry and fashion trends through the company blog and monthly newsletter.

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