In the face of an economic downturn, Joolwe.com online jewelry store is announcing its Jewelry Loyalty Reward Program. The national economy has forced many people to watch what they spend more closely and some retailers are finding alternative methods to show customer appreciation. “We realized that for many families, every dollar counts. That doesn’t mean that people shouldn’t treat themselves for all of their hard work,” said Ryan Cheng, Joolwe.com founder. To help ease the sting of the recession, the company is now giving customers one gold reward point for every dollar they spend. All customers will be able to redeem their reward points for special discount or for the purchase of gorgeous jewelry for free at special catalog section of the company’s online store.